The calling for design happened when I was quite young, and my gut instinct led me to develop it, sharpen the senses and to visit design showrooms in Israel and abroad. My professional career began by way of international exhibitions and personal acquaintances with professionals, materials, textiles, textures and colors. I worked for 15 years as the head of “Pitaro Hecht” in Israel, absorbing and learning the field inside and out, from the actual selling floor. I learned to understand what quality is, what space means, and how to combine materials and shades of colors that are not obvious matches. I visited many of the top global shows and handled the import of exclusive furniture and accessories from the most prestigious companies around the world. Being given carte blanche to plan and design Pitaro’s showroom, I made use of the space daring to be different, yet with class and distinction, in order to rouse the imagination and senses of potential customers.